Mike Bernoski – Business Crossroad Solutions

Our Team

Mike Bernoski is passionate about helping businesses who are at a crossroads by providing a clear and beneficial exit strategy. His experience in business assessment, process analysis, and optimization helps companies pivot to generate more profitability and consistent results. Mike has consulted with numerous companies in varied industries on strategic growth planning, executive coaching, and assessing targets for acquisition based growth strategies.

Over the years Mike has led entrepreneurial initiatives such as his latest venture Prime Pool Service, which cares for over 600 commercial and residential clients each week in the Austin metro area. Mike worked for and with some of the country’s largest corporations including Motorola, where his technical expertise helped instill process efficiencies in a wafer manufacturing setting. He has successfully managed and completed infrastructure upgrade projects up to 100 million in size.

Mike spent 10 years growing a manufacturing and recycling business, AAA Pallet, compounding the business’ annual growth by 26% year over year during his tenure. He did so while maintaining leadership over 200 employees and a fleet of trucks traversing North America. He successfully packaged the company for sale and transitioned absentee owners into retirement. Mike has decades of effectively utilizing technology to propel growth in companies. Notably, at Sekure Connekt he was responsible for creating a system that allowed sales and operations employees to work remotely utilizing a cloud system in the 1990s before “cloud” technology was a word in the public vernacular.

Mike is passionate about advocating for people with disabilities and served as a founding member of a Texas based advocacy group for Autism. His organization’s lobbying enabled Texas to lead the charge as one of the first U.S. states to provide insurance for children on the autism spectrum.

Mike lives in Austin with his 2 dogs, 2 cats and 2 teenagers. He is an avid fan of the outdoors who often spends his weekends hiking, cave diving, and skydiving.

What our clients say

"I had never worked with a business coach before Tom Irby, so I didn't know what to expect, honestly. Little did I know how much of an impact one person could have on our company's future. Tom has become a trusted resource and a secret weapon to us at Monkee-Boy for over a decade and has been the incredibly insightful source of honesty, perspective, and ass-whooping that every business owner needs in their arsenal. I cannot recommend Tom highly enough - however, I don't recommend him to my competition."

I never thought I needed a business coach; now after a year of having the wisdom, guidance, and listening ear of Tom Irby I couldn’t imagine being without him. The year was full of challenges from all fronts: balancing business during major family health issues and living situation upheaval, employee challenges, A/R issues while also at a capacity surplus of work, and expansion from local to regional reach with future national expansion while managing risk all during an unprecedented pandemic. Through the challenges Tom’s experience and knowledge has helped me to target the priorities while not losing sight of what truly matters. You can't afford not to have him on your team.

When Mike Bernoski joined our firm, little did I know the benefits we would receive from our relationship. That was over 15 years ago. Mike was instrumental in creating operational efficiencies using technology and process changes. His ability to lead and mentor people through change was amazing to watch. I would give Mike my highest recommendation as a business operator and partner. Absolutely FIVE STAR PLUS!

Richard Balius is an incomparable sales consultant. He made a huge impact on our company by helping us establish a formal sales management process. His one on one coaching on sales management has also been invaluable to me personally and to our company. Richard took the mystery out of sales management and helped us create a repeatable, predictable, and simple process for managing our company’s sales results. With Richard’s help we have transformed our sales management process from random to robust, and the result is predictable and growing sales.

Get In Touch

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